
The Rise of K-Pop Fandoms and Their Global Influence
In recent years, K-Pop fandoms have transformed from niche communities into global powerhouses, significantly impacting pop culture and the entertainment industry. Groups like BTS, BLACKPINK, and EXO have amassed dedicated fanbases—known as ARMY, BLINKs, and EXO-Ls, respectively—that actively promote their favorite artists through social media campaigns, streaming parties, and fan-organized events. These fandoms are not…