How Virtual Influencers Are Changing the Future of Brand Marketing

In the digital age, virtual influencers—computer-generated characters with social media accounts—are rapidly transforming the landscape of brand marketing. Unlike human influencers, these AI-powered personas never age, make mistakes, or require breaks, making them appealing to global brands seeking control and consistency in their campaigns. With examples like Lil Miquela and Shudu leading the charge, virtual…