
Labubu Craze: The Plush Toy Phenomenon Redefining Pop Culture Collectibles
In 2025, the global toy market witnessed an unexpected sensation: Labubu, a quirky plush character created by artist Kasing Lung and released by Chinese company Pop Mart. Initially launched in Asia in 2019, Labubu’s popularity skyrocketed worldwide in 2024, becoming a must-have collectible and fashion accessory. Its appeal was amplified by public appearances with celebrities…